The Ultimate Guide to Group Boards on Pinterest
In the last post we established that Pinterest is huge for your Etsy shop.
And we also learned how to convert to a business account, verify our website and pin. pin. pin away!
So what's the next logical step?
To get more traffic, of course. Because traffic translates to shop visitors and shop visitors convert to buyers, feeding our family and our business.
And how do we get more traffic?
Today I'll show you how I got to 164,000 monthly views with only 13 followers (I KNOW!).
You see, the magnificence of Pinterest is that you can get a LOT of traction with little to no followers (I'm living proof!)
The way to do this is by using what you call, group boards.
Group boards are simply boards with more than one contributor. There's an owner who decides the group board theme (if there is one), who gets in and who doesn't and so on.
Other than the owner, there is one more contributors, which are people with permissions to pinning to the board as if it were their own.
The way to tell if a board is a group board is simply by the split icon. On the left hand side you'll see the owner's profile picture while the other half of the circle will show up another contributor or two.
The reason why group boards are so important to our Pinterest strategy is they allow us to amp our visibility without much effort.
You see, whenever you create any board, this board will have the same amount of followers as your account.
But if you invite another 100 pinners to it, those 100 pinners will have their own followers that may choose to follow this board.
So it's not just your followers who see it anymore, but rather the aggregation of all the followers of the board individually and of contributor's profile (only new followers of their entire profile will be automatically added as following the group board).
In simple terms means, you can very quickly establish an audience outside of your own that will see your pins.
So how do we get started on group boards?
Here's all you need to know about group boards.
Get tons of traffic using group boards, two ways.
1. Use pingroupie
Pingroupie is a cool little website that aggregates most of the group boards on Pinterest in one simple to use, search and utilize dashboard.
a. Simply categorize or search by keyword for boards that relate to your ideal customer
b. Order by followers - descending.
c. Go on a spree, opening those board, checking them out and applying to them.
d. To apply, look for information on how to do so. While you can definitely apply to boards that don't list how to (simply message the owner), I don't recommend doing so because it's usually a waste of your time.
e. Follow the owner's instructions to the T and make sure you don't break any group rules.
f. Once the owner has added you, you'll get an email to your Pinterest address and also a system message in your Pinterest inbox that will urge you to accept the invitation.
g. When you accept the invitation, the group board will be added to your profile as your own and you can start pinning away. Again, be wary of following the rules!
Want to skyrocket your shop with the ultimate Etsy marketing guide? Sign up below!
2. Use Boardbooster
Boardbooster also aggregates some group boards, though not as many as Pin Groupie. The upside, though, is the ability to sort by repin rate, which is quite important.
a. Create an account or log into boardbooster.
b. Go to Reports -> Best Group Boards
c. Select a category.
d Click, click, click away until you find a good board that accepts applications.
e. Repeat steps e-g from above.
Save time and sanity by automating your group boards
Now that we got ourselves into some group boards... what next?
Well, it's important to pin as much as the board allows. Usually they'll allow you to pin at least once daily, but do pay attention to the rules.
In order to maximize your impact, not get enslaved to pinning all day and generally freeing up your time, I recommend you automate this part of Pinterest completely.
For this purpose I use boardbooster, which starts at 5$ a month and can pin from one source board to as many as you want.
Essentially, you set up your source board (your product board) and tell boardbooster which boards to pin to (your group boards) and it will do so, as often as you tell it to.
Here's how to fully automate your group boards:
1. Sign in to your boardbooster account.
2. Select your plan (I recommend starting out with the 5$ plan and growing from there).
3. Go to Pinning Tools -> Campaigns.
4. Click on New Campaign.
5. Select "Random Campaign".
6. Fill out your campaign name.
7. Select your source board (the one with all your pins in it).
8. Select the group boards you want to pin to.
9. Hit Save.
Here are a few best practices to make sure you make the most out of your group boards.
1. Always follow the rules.
2. Don't spam.
3, Repin other pins from the board to your own boards, it helps the board become more visibile.
4. I recommend about 10-15 boards to start with, but the more the merrier.
PS Want to get my ultimate Etsy marketing guide? Sign up below!