7 Mistakes 99% of Etsy Sellers Make on Pinterest
With more than 150 million monthly active users, and 87% of Pinners purchasing a product BEACUSE of Pinterest, there's no doubt that Pinterest is the place for your handmade business to be.
Which is why it's crucial that you read on so that you don't make these 7 mistakes most Etsy sellers make on Pinterest.
Not only that, but 93% of Pinners have used the site to plan for a future purchase AND Pinterest users are 47% more likely to be introduced to new brands than users on other social media platforms.
With these staggering statistics you may just start to wonder, "why am I not on Pinterest"?
Now, the best thing about Pinterest is it's not as complex and overwhelming as Facebook, it's not as short lived as Instagram or snapchat and it's not as official as LinkedIn.
The power of Pinterest lies in these three things:
1. Although originally designed as a social media (and still mostly referred to as) platform, Pinterest has really grown to become the world's best visual search engine. Yes, it's better than Google images.
2. Pins live forever. Unlike any other social media platform where your posts are short-lived even if they are recycled, Pinterest Pins live foreeeeever, which means that the return on investment is HUGE and a Pin basically has a life-long chance of going viral.
3. You don't actually need a big following on Pinterest to get visible. Pinterest will show you to other people based on how high quality and relevant your pins are. Plus, there's always group boards.
These factors all increase your chance of getting traffic, subscribers and customers exponentially, and that is VERY hard to ignore.
So without further ado, let's cover the 7 cardinal sins Etsy sellers make on Pinterest:
1. Not switching to a business profile.
Nothing is worse than being gifted with a goose that lays golden eggs, only to serve it as a Christmas dinner.
Okay, I admit it, that was a pretty gross visual image. Not to mention animal cruelty.
But my point stands. Pinterest Business Account is the best thing since the invention of the refrigerator and you're just throwing it to the wind!
Switch to a Business Account and apply for rich pins.
Rich pins give you more exposure, and a business account will activate your analytics (what you can't measure, you can't improve) and allow you to showcase up to 5 of your boards (more visibility for free? YES PLEASE!).
2. Not branding your profile
If your brand is not immediately visible to your visitors and followers, you won't stand out. And if you won't stand out, your visitors will have no reason to click through to your website or scroll through your pins (which will lead them to your website), which is the entire point of Pinterest, so like, don't do it.
Write your brand name instead of your own. Add your brand boards. Add branded board covers. Add your website link. Add a branded profile image (preferably identical to the rest of your social media profiles).
Don't miss out on standing out from the crowd. Don't miss out on traffic!
3. Not pinning often enough
On Pinterest (and in life in general), you get what you give. Put in a minute a day and you'll see no growth and wonder who's the psycho that told you "you GOTTA be on Pinterest". But if you pin often, Pinterest will actually reward you by showing your pins to more people, which will grow your audience and traffic to your website, which is the entire reason we're here.
I once asked the Pinterest Master Melyssa Griffin how many pins she usually pins to her profile. Her answer blew my mind. She pins 750 pins A DAY.
But don't freak out on me just yet! She automates most of these, and you can too using boardbooster (aff), but the point is, she's in there, at least weekly, to pin new things.
If you are using boardbooster to drip your pins throughout the week, I recommend you spend 20-40 minutes a week pinning like crazy (only quality pins, please!). Otherwise, 5-10 minutes a day will give you a good head start.
4. Leaving boards empty
We're all guilty of this. Our creative mind has finally come up with a brilliant new idea for a board that will support our brand and help our customers and we happily click away and create it.
We even start filling it out!
But then the doorbell rings or the kids start crying over who took the Sam the Fireman doll first and your grandma calls to see if you're still alive because it's been 29.5 hours since you last called and before you know it, you just left your baby board stranded and lonely and crying in the corner.
This wouldn't be too much of the problem if it weren't for the fact that it looks naked and that will get a potential customer to run away from it in the blink of an eye.
When you create a new board, make it secret.
Once you hit 20 pins, you can publish it.
But don't forget to frequently update it. Nothing repels visitors more than a board that was updated 4 months ago.
5. Distracting your visitors with irrelevant boards and pins
Nothing is more off-putting than a brand profile full of irrelevant pins. It might've been okay when it was your personal Pinterest, but now that you're representing your brand, all your boards and pins should be on point and either serve your audience in some way or promote your brand.
If you go around pinning kids' birthday ideas on your wedding product brand profile, those who are looking for you products will just run away screaming (well, at least in their hearts!) and you'd have lost a potential customer.
Keep your boards on-brand. Keep only the ones that either promote your brand or are somehow related to the products or services you offer.
If you still want or need some personal boards to accommodate your own interests, make secret boards to your heart's content.
6. Not using hashtags in your pins
Hashtags are fairly new on Pinterest, so all you really have to do to get in the hashtag feed is to use the relevant ones.
Don't bother going back and putting them on your old pins. They're categorized by freshness, so there's no reason to do the extra work for nothing.
Use a few relevant hashtags in your descriptions.
In order to find popular hashtags, start inserting them into the Pinterest search bar and Pinterest will auto-populate the best performing ones.
7. Not using group boards
Group boards are the cat's meow.
I mean it! They give you tons of exposure, they're full of helpful contributors who, with their popular pins, increase the visibility of the entire board, including your pins and so they increase your chances of being found exponentially.
There's literally nothing more powerful on Pinterest than group boards.
Use group boards.
Find the most popular group boards that are relevant to your business at PinGroupie.
TIP: Always make sure you are adhering to the group's rules so you don't get kicked out.